Cape Town beauty

Here's a look at the digital campaign "My Cape Town Holiday" by Chris Gotz of Ogilvy & Mather – one of the 2014 Design Indaba Conference speakers.

Chris Gotz is the chief creative officer of Ogilvy & Mather South Africa, an agency that has set new standards in the industry for digital and integrated work.

Gotz has worked with renowned brands including Volkswagen, SAB, Mondelez, Audi and many more.

In 2012 Cape Town Tourism briefed Ogilvy & Mather to come up with an online campaign that promoted the unexpected side of Cape Town. The creative agency came up with an idea to allow the entire world to visit the Mother City through Facebook.

The campaign “My Cape Town Holiday” saw people from around the globe getting a viral, tailor-made Cape Town holiday that exposed them to all of the unexpected places through seeing their profile picture moving around the city. Here’s a look at “My Cape Town Holiday”. 

The campaign earned Ogilvy & Mather a Cannes Lions Gold Award in 2013. 

Watch the Talk with Chris Gotz