Absa at Design Indaba 2012

Absa, a Design Indaba 2012 sponsor, share why they align themselves with the brand, and how creativity adds value to everyday life.

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Loyal sponsors Absa enjoyed great activation opportunities at Design Indaba 2012. Here they talk about the great value of design for their brand and how they believe design adds value to everyday life. Absa is a keen supporter of design thinking and innovation and that's why they choose to align themselves to Design Indaba. In this video, brick artist Nathan Sawaya talks about his impressive Lego sculpture for Absa.