SOUTH legends

The SOUTH exhibition, competition and film is a celebration of the new creative ethos that has emerged in South Africa over the past decade.
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Part of the Project

The SOUTH exhibition launched at the 2009 Design Indaba Expo and, besides the award finalists, celebrated 22 legendary creative icons that have been at the pole of the new creative ethos that has emerged in South Africa over the past few years. SOUTH is an inversion of hand-me-down Eurocentric creativity, a world map turned upside down conceptually, so that South Africa is on top.