Changing the world by design: DUNDEED

Design Indaba collaborates with the European Academy of Design to solve for the solutions the world needs now.

‘Changing The World By Design’ is a new global competition challenging young designers to change the world, which was launched at the University of Dundee.

The competition was announced on 11th April 2019 at the 13th International Conference of the European Academy of Design (EAD), which was hosted by the University of Dundee and co-chaired with Imagination Lancaster, Lancaster University. The EAD is collaborating with Design Indaba to set the challenge to design research teams around the world to creatively engage with the United Nations’ Sustainable Development Goals. The 2019 theme ‘Dundeed’ is a play on words combining the City of Dundee and the act of doing a good deed.

EAD and Design Indaba will award £5,000 to a group submission that proposes ambitiously creative ways of addressing the challenges.

This new initiative marks the first of what is intended to be an ongoing collaboration between Design Indaba, the largest design conference in the world with a programme of over 1,100 exhibitions this year, and EAD, one of the leading international platforms for design research. The challenge is supported by investment from entrepreneurial platform Elevator Dundee, Centre of Entrepreneurship

Professor Louise Valentine, President of EAD and Chair of Design at Duncan of Jordanstone College of Art & Design, said, “Legacy is at the heart of this superb new partnership project because the world that our children and their children inherit from us will be very different from today.

“Our legacy can be one of waste, destruction, and inequality or we can change our collective thinking and actively make a better future. For this reason, EAD and Design Indaba are working together to promote local actions that have global consequences.”

The announcement was made by Ravi Naidoo, founder of Design Indaba, during his keynote speech at the EAD conference. The internationally renowned entrepreneur, commercial activist and design educator, said, “If we are to find new solutions to the development goals set out by the United Nations, we need to put design and design thinking processes at the centre and tap into our collective creative conscious to resolve the Sustainable Development Goals.”

The submission process will be articulated on the websites of EAD and Design Indaba and shared widely through social media via @ead2019Dundee and @designindaba.

The University of Dundee was last week placed 20th in the world in the Times Higher Education University Impact Rankings, which measure the global higher education sector’s success in delivering the Sustainable Development Goals.


Submission for the Award 2019 will close on Wednesday 31st of July 2019!


  • The competition is open to currently enrolled students, PhDs and early career design researchers from anywhere in the world.

  • Submissions from any higher education institution, college or university are eligible to enter.

  • Entries are accepted from both individuals and teams. Teams must comprise of students and researchers from different knowledge specialisms and can involve different universities, and they should engage with community organisations and-or business(es). There is no set number of people that can be part of a team – but generally team entries comprise of a minimum of two or three people, and a maximum of eight people.

  • We accept entries that have been developed as college/university coursework/research projects, and we also accept projects that have been developed independently as long as the entrant meets eligibility criterion 1 or 2 above.

  • Entries must respond to the brief and must be the original work of the entrants.

  • Entrants may submit one response to the brief.


The entries will be prepared for judging, which will kick off on 1 August.

The shortlisted entrants will be announced on the News page of our website.

Each submission is judged by a curated panel of experts and it takes place offline in two stages. The first stage is shortlisting where the judges will meet online to discuss the submissions, deliberate together, and draw up a short list. This intention is to shortlist 4-6 projects and we will email the shortlisted entrants directly to let them know.

The second stage is a series of interviews via video call and running from 26 September-30 September 2019, where shortlisted entrants are invited to discuss their competition entry and some of their other work with the judging panel.

We will announce the shortlisted entrants on the news page of our website on Friday, 13 September 2019 and the winner(s) will be announced in late September. The winning and commended entries will be featured on the Front page of our website and on our Facebook Page.

That’s all for now – you can follow  @EAD2019Dundee and @designindaba on Twitter for updates throughout the judging process, and as always, you can ping us an email at if you have any further questions.


Ravi Naidoo, Founder and CEO, Interactive Africa and Design Indaba

Robyn-Lee Pretorius, Interactive Africa

Neo Maditla, Design Indaba, Content Strategy and Partnerships 

Louise Valentine, Professor of Design at the University of Dundee, UK and President of the European Academy of Design

Leon Cruickshank, Professor of Design and Creative Exchange and Director of Research at ImaginationLancaster, UK

Lorenzo Imbesi, Professor of Industrial Design at Sapienza University of Rome, Italy.


Applications will undergo review process and be assessed according to the following criteria:

  • Significance and insights demonstrated in the research questions
  • Innovation in activating multiple local communities as part of the solution
  • Feasibility of the proposal and proposed execution
  • Potential impact and benefit in response to the UN Sustainable development goals
  • Quality and inventiveness of the communication of the idea


 All entries must be emailed to with the following details:

  • Name(s):
  • Email:
  • Phone No:
  • Comprehensive CV (individual or team):
  • Portfolio of Recent Work. Provide a URL link:
  • Submitting as a team or individual:
  • Information about you as an Applicant(s):
  • Submit a 2-page PDF document which: (A) Describes the solution concept in a short paragraph [150 word limit]; and (B) Details an overview of the project, including prospective implementation, objectives and deliverables, timelines, demonstrate how the proposed project will benefit the community or target group, and funding requirements. Use images or sketches to support your proposal. (Maximum number of files is one, and the maximum file size is 10 GB)
  • Submit a video explaining the design process and how you envision the design project being applied. Use a URL link.

Award: £5000

More on Dundeed:

Here are the 5 shortlisted candidates for Dundeed competition.