Pentagram has designed the visual identity for "Sister," Manchester’s new science and innovation hub, set to reinvigorate a four-million-square-foot area between the University of Manchester and the city’s main train station.
The district combines science, technology spaces with community plans for workspaces, labs, living spaces, retail, restaurants, and creative hubs, including an arts centre.
Pentagram’s Harry Pearce led the branding, with a name inspired by the Robbins Report from 1963, which was proposed for three Special Institutions for Scientific and Technological Education and Research (SISTERs) one of which was planned for Manchester. The name was rejected at the time of the report but has since been revived through the rebranding process. The name "Sister" reflects a rebellious spirit and a nod to the city's history.
The brand identity features a custom typeface called "Sister Mono," inspired by Alan Turing’s work and the aesthetics of early code-breaking machines. The visual design uses a fluid logotype to mirror the district’s "porous boundaries," reflecting the merging of ideas within the district.
“This was a complex project that had to be faithful to the place, the people and institutions it contained; It needed to draw together complex narratives of its own, and ultimately connect with many others.” Harry Pearce.
Images: https://www.pentagram.com/work/sister