“Part city, part shopping centre, there’s always something to buy on the streets of Joburg.”
Inspired by the informal economy of Johannesburg, South Africa, 'African Bazaar' is a passion project from Jozi-based advertising collaborative, The Spanish Coalition. Made up of Jo Morrison and Peet Engelbrecht, they set out to document all the goods the city of gold has to offer and thought the best way to honour the stories and eclectic merchandise of the city’s vendors was to design Joburg’s first street catalogue. South African creative collective, Churche, was roped in to to help bring their idea to life.
Formed in 2016, Churche is made up of Angie Batis Durrant and Adi Koen, and collaboration is at the heart of what they do. From concept through to creation, Batis Durrant, a photographer with background in art direction, and Koen, a stylist with years of experience in film and TV, put their heads together to produce the freshest, most interesting work. They share a love for the unusual and off-kilter, and it shows in their unique take on fashion photography.
“It's really funny how you can buy just about anything from your car window, giving a new meaning to window shopping,” says Batis Durrant of the ‘African Bazaar’ concept. “This catalogue exhibits some of the bizarre and miscellaneous things you can buy in and around the streets of Jozi. Essentially this is a tribute to all the merchants of this hustling city working hard for their families.”
Shot by Batis Durrant and styled by Koen, the images are a colourful and playful tribute to a uniquely South African trade. You can check out some of Churche’s other similarly quirky works by following them on Instagram.
Art Direction - Jo Morrison
Copywriter - Peet Engelbrecht
Photographer - Angie Batis Durrant from Churche
Stylist - Adi Koen from Churche
Model - Emy Ozori
Make-up - Alex Botha
Art Buyer - Hannah Keyter
