FoxP2 believe that creativity will lead to reinventing things in a better way. Here Justin Gomes (executive creative director) and Charl Thom (group MD) speak about designing without the fear of failure.
You can't design something new without risking failure, says Thom.
The duo use the Star Wars films to highlight the principles that contributed to their success, and have helped to guide them in staying true to themselves. As a case study they draw on their successful anti-drinking and driving campaign, Drive Dry.