Paul Sahre on designing what you want

“Nothing interesting happens when you know where you’re going with something”, Paul Sahre believes.

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Paul Sahre
Paul Sahre (born 1964) is an American graphic designer perhaps best known for his book cover designs and illustrations for the New York Times.
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Speaking at Design Indaba Conference for the second time, Paul Sahre says he has found that, sometimes, working with a limited budget can take you to a creative place where you have never been before – like the building of a Monster Truck Hearse!

I was estimating it would take two weeks to build, says Sahre. It took four fucking months!

Sahre also talks about designing book covers for the likes of Malcolm Gladwell and Jonathan Safran Foer, and believes that you should always “design whatever you want”.