Loeries take flight with a travelling exhibition

A travelling exhibition of 2006 Loeries award winners debuts at the Design Indaba Expo 2007.

With the new Loeries season underway, activities kick off this year with the launch of the travelling exhibition, sponsored by the SABC, at the Design Indaba Expo in Cape Town. The exhibition of the 2006 award-winning work showcases the very best of advertising, communication and design in our region.

The exhibition will tour major centres, both nationally and internationally, where marketers, agencies and consumers are afforded the opportunity to view award-winning work. It also seeks to create awareness among up-coming creatives and students to appreciate the value of ideas and fresh thinking by witnessing the works of South Africa’s leading talent.

The opening of the exhibition also marks the launch of the Loeries Annual and DVD. The Loeries 2006 Annual, complete with a set of DVDs, is a desktop design resource to recognise, reward and foster creative excellence in South Africa. True inspiration can be derived from this book, and it can be looked upon for original thinking and to reflect on some truly memorable and unique elements of brand communication. Additionally, the annual included an index of award-winning brands, their agencies and the individuals involved in the creation of the work – making it the definitive who’s-who in advertising, communication and design.

With the call-to-enter opening on 15 March 2007, both the annual and travelling exhibition demonstrate the standard and calibre of the Loeries award-winning work to all those wanting to enter the awards.  

Said, Andrew Human, managing director of The Loeries: “The standard of last year’s winning work is exemplary and the travelling exhibition provides a perfect platform to showcase South Africa’s creative talent. One aim of the exhibition is to educate and nurture development in the brand communication field.  Learners who have an interest in creative fields such as writing, photography and music will be inspired by the exhibition and discover that there is a rewarding and exciting career path out there for them.”

For the first time, the exhibition will be displayed around the world stopping off in Russia as well as New York to illustrate our region’s creative spirit.

This year’s Loeries Awards will take place on 28 and 29 of July 2007 and entries will be open to South Africa, Africa and the Middle East region. The Loeries rewards creativity across various disciplines from brand architecture to eventing and interactive campaigns. SABC, Media24 and the Zulu Kingdom are all major sponsors of this year’s awards.  For further information visit www.theloerieawards.co.za.

Notes to editors:

The Loerie Awards Travelling Exhibition 2007 calendar:

Important Loerie dates to diarise:

The Loerie Awards endorsements:

The Loerie Awards is the only award endorsed by the Association for Communication and Advertising (ACA), the Creative Circle (CC), the South African Graphic Design Council (Think), the Commercial Producers Association (CPA), the Direct Marketing Association (DMA), and the Communication & Advertising Forum for Empowerment (Café).