Prize for Puma Pico

Biomega's Puma Pico bicycle was recently awarded the European Consumers Choice 2011 award.

Jens Martin Skibsted’s Biomega have been collaborating with sports brand Puma to change the face of carbon-free urban mobility. And its working. The Puma Pico bicycle has been acknowledged with the European Consumer Choice 2011 Award.

The European Consumer Choice organisation aims to recognise and reward European companies who rise to the challenge of developing innovative and intelligent design solutions with added value and ease of use.

The Pico introduces a new urban bicycle topology by combining classic BMX features with mini-bike features, carrier bike features and folding bike features. As the Pico is small, sturdy and convertible it’s ideal as a carbon-free mode of transport for the city slicker.

The useful front carrier is an optional extra, as is the integrated folding system but the folding system is really what you’re after in a big, busy city.

Consumers commented that the bike is “magnificent”, “easy to use” and “a young bike for a young spirit” among other things. The Pico’s overall rating, which includes scores for design, ease of use and innovation, was 9.6 out of 10.

Watch the Talk with Jens Martin Skibsted