Lagos-based design studio Light Design created a series of imagined logos for fictional Lagos business. Their creative experiment, a lesson in discipline and a search for inspiration, ran through-out the month of August.
The resulting companies are as diverse in offerings as stationary to blame your lover for the challenges in your life, to accountants who use tallies not tech, and a paint company that takes colour inspiration from the eclipsing sun. Here is a selection of the logos they created.
Circle Tally Accountants
Accountants count don’t they? So what sets these guys apart? Well they count in circles using the tally system developed over centuries of trial and error and passed on through generations of Circle Talliers. No computers, no spreadsheets, no fancy leather bound ledger books, just plain old circle tallying for all your accounting needs.
One of the dopest occurrences in the world is an eclipse. There are so many paint companies selling so many different hues of paint, based on the colours in the rainbow or the colours in nature, or the imagination, yet no one — and we spent a year checking – no one is making colours based on the eclipse. So we set out to create a company that does just that.
Controlla Skating Company
Drake is all the way to gear six on his “views from the six” album, and well we love him and wanted to name our roller blading company “One Dance” but folks reminded us that roller blading in Lagos is not dancing, rather it’s a form of transportation, so we went with “Controlla”, “as per blading through traffic like, controlla! Controlla!!”