Epic branding at DI2011

Speakers at Design Indaba 2011 look at the creative opportunities in branding.

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Robert Wong
Creative director of Google Creative Lab Robert Wong believes that technology should be about positive interactions, humanity, surprise and creativity.
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Michael Wolff, founder of Wolff Olins
Michael Wolff
Michael Wolff is a co-founder of one of the world’s most iconic design companies – Wolff Olins – and is recognised today as a leader in thinking on brands.
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Dana Arnett
Dana Arnett has created brand marketing solutions for the likes of Harley-Davidson, IBM, General Electric, Coca-Cola, Thomas Reuters and Nike.
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David Butler. Photo: Brett Falcon.
David Butler
David Butler is responsible for leading the global design vision and strategy for the Coca-Cola Company.
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Experts on branding at Design Indaba 2011, Michael Wolff, Dana Arnett, David Butler and Robert Wong, talk about opportunities in branding, the value of design for brands and designing systems. They also point out that technology should never stand in the way of creativity.

Watch the Talk with Robert Wong

Robert Wong 2011
Robert Wong: How Google is adding humanity to technology
Talks • Duration: 00:46:51 • 18 Aug 11
Robert Wong shows how Google is positively impacting people’s lives by adding humanity to technology. >