DI2013 Campaign: Expo TV ad

Design Indaba's 2013 campaign TV ads feature the redesigned brand architecture, defined by bright, bold images coming together as a metaphor for creativity.

Celebrating “the best global creativity, all in one place”, Design Indaba's new brand architecture is based on its multiple event platforms, which include the flagship Conference, as well as the annual Expo, FilmFest and the inaugural Music Circuit.

Designed by The Jupiter Drawing Room Cape Town, the campaign adverts for television reveal a broad scope of design all coming together and forming a collective creative hub.