Freedom is a verb

A vivid exploration of Edel Rodriguez’s journey from Cuba to U.S

The film exploring the Design Indaba alumni and Cuban-American artist Edel Rodriguez's journey from Cuba to the United States presents a vivid portrayal of the artist’s early life and immigration which shaped his iconic artwork. Growing up in Cuba, Rodriguez was surrounded unfolding Cuban Revolution, which left a lasting impression on his artistic vision. His immigration to the U.S. as a young boy further fueled his passion for expression and freedom, themes that are deeply embedded in his work.

Rodriguez is renowned for his bold, provocative style, which often tackles political subjects with unflinching courage. His depictions of the 45th U.S. president, characterized by stark, fearless imagery, have become instantly recognizable. The film delves into Rodriguez's relentless pursuit of freedom—both personal and artistic—that defines his life and work.

Through this exploration, the film highlights Rodriguez's journey as more than a story of artistic pursuit but as a testament to the power of art as a voice for freedom and resistance.