Gavin Rajah, Amanda Laird Cherry and Nkhensani Nkosi of Stoned Cherrie talk about the challenges in the South African fashion industry. They touch on everything from acquiring the right fabrics to cultural influences, finding the right seamstresses and the business savvy needed to make it big.
South African fashion often has strong cultural references and looks at ways to deconstruct history. Local fashion showcases the beauty of the country and promotes debate on various issues.
The also agree: in fashion it’s not enough to be fabulous, business skills are important too.