Paul Priestman on the nature of product design

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Paul Priestman talks about designing objects with a quick turn-around time, designing to add fun and character to public transport, and rebranding Lufthansa Airlines. He loves the idea of worn objects and multiples of them too such as his beautifully finished series of boat propellers.

I think that when you take things out of context, and look at them in isolation, they become very beautiful, says Priestman

Priestman explains that branding is a tangible benefit that designers can help to create.

He also talks about thinking ahead, keeping things natural and the benefits of mass production.