Nathan Reddy Pecha Kucha

Nathan Reddy, South Africa's most awarded brand specialist, explains his success in the manufacture of desirability.
Posted 8 May 09 By Design Indaba Duration: 00:05:13 Creative Economy Conference Talks / Talks Design Indaba Expo 2009 Comments

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At the 2009 Design Indaba Expo Pecha Kucha, Nathan Reddy talks about brand creation. He looked at seven brands developed by GRID, including Virgin Mobile, Brand South Africa, Converse and Exclusive Books, and emphasised that “branding is not just about pretty pictures”.