5.5 Designers on sustaining great design

Design is a collaborative process that involves all aspects of the product lifecycle, purport 5.5 designers. Design that is made to fit in somewhere between the technical development of a product and the marketing aspect, slows down creativity and innovation.

We try to be a laborotory for design, always questioning our job, and we also work for brands, so we try to make the link between those two approaches every day, they say.

A production process where design is not fully integrated will result in a monolithic design offering and a system that simply creates more and bigger things, in turn encouraging a culture of excess and waste, rather than a system of sustainability.