Posted 23 Sep 10 
By Design Indaba 
Duration: 00:41:04
Product Design 
Conference Talks / Talks 
Design Indaba Conference 2008
Comments 
  Growing up in a communist country had a profound influence on Maxim Velčovský’s design thinking and productions. Product design needs to happen in a specific context to give it relevance and function, he says.
Industrial design also has to allow for a measure of trial and error, he believes.
Design sometimes needs to forget about the ideology and just focus on the surface, says Velčovský
He explores whether it is possible to exchange religions through design.
Velčovský also talks about the reawakening of a do-it-yourself culture, and making products that are both metaphoric and highly functional.
			