An international team led by RecchiEngineering has been announced the winner of the international competition for the 17 000 square foot pavilion at the World Expo 2015 in Milan of New Holland Agriculture, one of the world’s top manufacturers and sellers of agricultural machinery, and a global partner of the Expo.
"Earth Screening", conceived by design office Carlo Ratti Associati, features a large agricultural field with constant activity from two robotised, self-driving tractors "writing" on the large earth roof, working the land.
"In the same way as self-driving cars are expected to revolutionise urban mobility, advanced robotic technologies are reshaping agriculture, with a new wave of innovations helping us to better respond to local terrain conditions", Ratti said. Ratti is a partner at Carlo Ratti Associati and director of the MIT Senseable City Lab.
Using a sort of "augmented rurality", made of large screens featuring dynamic footage collected from fields across the world as the backdrop for static agricultural equipment, visitors are taken on a journey that closely mirrors the seasons and cultivation cycles, to learn about energy and sustainable farming.
Building on the great tradition of International Exhibitions since 1851, EXPO Milano 2015 will be a global event focused on the theme "Feeding the Planet, Energy for Life", with more than 130 participant countries and more than 20 million expected visitors.