Wildlife experience

An interactive installation by Jason Bruges Studio brings the natural world into the headquarters of the World Wide Fund for Nature.

Connecting visitors with the World Wide Fund’s (WWF) conservation work across the globe, Jason Bruges Studio has designed an interactive installation in the entrance of the charity’s new United Kingdom headquarters.

WWF-UK’s new Living Planet Centre has the highest “green” building credentials and features an innovative “WWF Experience” and Learning Zone where visitors and schoolchildren can discover more about WWF’s global conservation work.

The WWF Experience is something that captivated us from the outset; we were thrilled with the challenge of designing and building something that symbolically portrays the WWF brand, said Jason Bruges.

Sir David Attenborough officially opened the centre. He said: “It’s a fantastic eco-building that shows not only how it’s possible to use our planet’s resources wisely, but also helps us all connect with the natural world and brings WWF’s vital work around the globe to life for us, right here and now.”

The WWF Experience is designed to bring the natural world to life through sensory interactions. Four immersive zones each reflect different environmental themes and key areas of the organisation’s work. Guests are invited to explore each environment and are taken on a journey to discover, learn, connect and interact with nature. 

The forest, river, ocean and wildlife zones are each designed to reflect the sights, sounds, scents and ambiance of their different environments. Large-scale display screens play footage that was commissioned in partnership with the BBC and accompanied by its own distinctive soundtrack.

"We feel that the installation accurately reflects WWF’s core values, identity and the magnitude and far-reaching scope of its endeavours," Bruges said.