The whole package

Marcel Wanders brings a touch of floral whimsy to Japanese cosmetic brand AQMW's new packaging.

Cosmetic brand AQMW's new product packaging by Marcel Wanders references the traditional Japanese custom of Hanami, which is the custom of enjoying the transient beauty of flowers.

Continuing his collaboration with leading Japanese cosmetics group Kosé on its breakout brand AQMW, Dutch designer Wanders has imprinted his love of delicate patterns onto the packaging of a new lipstick and lifting serum. 

By combining beauty and elegance with performance and practicality, the products not only function as daily cosmetics but as decorative ornaments on dressing tables and bathroom shelves.

The products are available across Japan and in selected locations in Europe and Asia. 

Watch the Talk with Marcel Wanders

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