Sod it

Is that a French loaf on your T-shirt or are you just happy to see me?

Here! Sod is a funky new range of T-shirts and packaging by Bangkok-based creatives Prompt Design.

The T-shirts feature graphics that resemble fresh produce like bread, meat and vegetables. Packaged in what further resembles the typical supermarket packaging, the garments certainly catch the eye. The water T-shirt comes in a disposable cup while other designs come in plastic wrappers, paper bags and vacuum bags, as the actual produce would.

Adding a bit of fun and novelty to the shopping experience, Prompt Design have enjoyed some success since the launch of the T-shirts in May 2010. “The unique packaging created instant brand recognition among consumers, which generated large volumes of word-of-mouth advertising.”