Promises of type

With the design of the New American Haggadah, Oded Ezer brings a fresh visual approach to a sacred religious text.

It’s not everybody that can make a religious text look like a catalogue for a typography exhibition.

But it is something that maverick typographer Oded Ezer has managed to do, to much acclaim.

Ezer recently designed the New American Haggadah. The Haggadah is a Jewish text that sets forth the order of the Passover Seder, recounting through prayer and song the story of Exodus and how Moses led the Israelites out of slavery in Egypt to the Promised Land.

Now the American author Jonathan Safran Foer has conceptualised a new way of presenting this timeless and sacred story, with a new translation by Nathan Englander and provocative commentary by major Jewish writers and thinkers.

More interestingly, the text has benefitted from design and illustration interventions by Ezer who has given the Haggadah a fresh visual interpretation to an ancient book.

With this book Ezer visually merged the history of the Jewsih nation with the traditional text of the Haggadah. The New York Times described this visual sensations as: “The book’s minimalistic design, by Oded Ezer, looks like a catalogues for a MoMA typography exhibition.

Watch the Talk with Oded Ezer