I love language, and that's really our base material as graphic designers, says Dean Poole.
And his award-winning work attest to this; campaigns and identities created by the New Zealand-based multi-disciplinary studio are riddles with word squares, acrostics, mesostic and concrete poetry.
His delightful little pocket-sized book This Over That visualises phrases with the word "over" and shows the relationship between mind over matter and replaces the word "over" with a horizontal line, stacking the words on top of each other. The book earned him a Bronze award at New Zealand's Best Awards for category for editorial and book design. The book
At the Design Indabs Conference 2014 he presented a highly amusing story he crafted using a raft of the phrases in sucession.
You could win one of twenty copies of the book if you complete our Design Indaba user survey here.
