As part of their ‘Move to Zero’ movement, Nike used over 85 thousand kilos of sustainable material woven into fabric.
This new textile features in the store design and display fixtures. Nike also collaborated with leading wind power company, Iberdrola which allows them to be fuelled by clean energy.
"When consumers step into Nike Paris, they will experience our largest, most digitally connected and immersive retail concept in the world," explains Heidi O'Neill, president of consumer and marketplace in a statement.
Adding: "The strength of our digital portfolio combined with product innovation and amazing physical spaces, will connect members to the community of sport and to one-of-a-kind experiences, serving them in an incredibly personal way. We are so excited to bring Nike Paris to the city and to the world.”
