Michael Bierut has designed the 2013 Fall campaign graphics for luxury retailer Saks Fifth Avenue.

From the Series

Step out this season with a brand new look.

Michael Bierut has designed the Fall 2013 campaign for Saks Fifth Avenue showcasing the luxury retailer as the ultimate place for fashion discovery and a fresh look.

The campaign uses the world “LOOK” as a bold, attention-grabbing graphic motif that invites shoppers to explore the store and its style.

The “LOOK” word mark was designed as custom typography and appears in the signature black and white of the store identity. Repeated as a pattern on shopping bags and catalogues, the simple, geometric letterforms become a highly graphic attraction that literally makes people look.

Stylish and playful, the Saks “LOOK” graphics can be arranged in multiple configurations for everything from shopping bags, boxes and visual displays to “LOOK” books, catalogues, direct mail, social media and the website. 

Watch the Trailer with Michael Bierut