With the pertinent question of “what will creativity hold for the future" in mind, The Jupiter Drawing Room Cape Town in conjunction with Gloo Design designed the DIVIX microsite for the 2011 Design Campaign. Creative Circle, an organisation working to maintain high creative standards in advertising, recognised the DIVIX Microsite by awarding it the title of digital ad of the month for March 2011.
The microsite enticed users with a range of fictitious products that may well exist in the future to help us live more sustainable lives. Creative Circle said: “It’s a lovely use of the mixed media productions, wrapping up a simple and solid concept. There are some very clever transitions that add to the story, and reveal as you explore more of it.”
Joanne Thomas and Pete Case from The Jupiter Drawing Room and Gloo Design, respectively said:“We’re thrilled that the DIXIV microsite has been acknowledged by our peers. Our campaign this year teased consumers with fictitious products and a fictitious company – DIXIV. We drove them to a url with the lure of amazing products that didn’t exist – and we needed to make sure that once at the website they wouldn’t be disappointed. Gloo made sure that visitors to the site were rewarded with a clear message – A Better World through Creativity - executed in a delightful and entertaining way.”
The fictitious products included the Skyjack, the world's first anti-gravity lifting device.
The 10º + Cream, a heat insulating body crème was imagined to work to add a layer of warmth to your skin.
The Trashpac, possibly the most likely future product, instantly converts trash to fuel while the Dry Colliders (pictured above) could be a form of waterless laundry technology.
