The Department of Audacious Projects

A Design Indaba initiative for South African Tourism.

A fitting end to the inspirational three days of the 2020 Design Indaba Conference concluded with the announcement of the winner of the Department of Audacious Projects which was a challenge to the creative community to help find those projects that are going to help supercharge SA tourism.

In the challenge, the Design Indaba creative army were enlisted to reimagine South African tourism and submit their wildy imaginative, bold and inspired tourism enducing ideas to the newly formed Department of Audacious projects, with the incentive of the best idea of the week being awarded R50 000. The challenge is an extension Design Indaba’s ‘Think tank – Do tank’ platform that encourages creative minds to take action in resolving social challenges, creating a better world.

The winner of the challenge, Farayi Kamabarami pitched the idea of an ‘Ubuntu Shrine: An ode to being Human’ in which he envisions an agnostic shrine being built at the Cradle of Humankind. A shrine that will become a non-denominational pilgrimage for tourists to reconnect with their common humanity - a place to rediscover and experience the spirit of Ubuntu ‘I am because you are’ and our interconnectivity.

Kambarami’s idea won him R50 000 through the first in a series of challenges that aim to solve for tourism in South Africa. 

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