Contemporary, modern and progressive are three terms that can be used to describe the deign of the new Cut25 flagship shop in Soho, New York.
Designed by Dror Benshetrit and his Studio Dror, the interior of the space reflects the modern and innovative aesthetic of the Cut25 collection. Benshetrit was chosen for the job because of his unique ability to make an art installation work as a dynamic sace.
The identity of the new “Cut” collection also happens to resonate with Benshetrit’s “QuaDror” geometric truss system. QuaDror is a unique geometry made possible by cutting solids in specific angles to create trusses of all kinds.
The QuaDror system has been put to use in the Cut25 shop, working as sculptural clothing rails.