Brief benefits

Proceeds from PACT's funky new underwear collection will help artist's with development disabilities.

PACT, the underwear brand that brings together sustainability and design for social good, has launched their new collection.

For their latest underwear collection they collaborated with the Creative Growth Art Centre, an organisation that supports the creativity of adult artists with development disabilities, by committing to give them 10% of the sales of the underwear.

The collection was curated by PACT’s design director Yves Béhar. He took the creative lead by hand picking six prints that now form the collection. The prints are by Erin Punzel, William Tyler, Donald Mitchell, Dan Miller and Maureen Clay.

Béhar and his design agency fuseproject then turned the artworks into textiles. PACT co-founder, Jeff Denby, explains: “Using innovative digital printing, a process that uses almost no water, we were able to transform beautiful artwork into stunning textile prints.”

Watch the Talk with Yves Béhar