We all know that we shouldn’t judge a book by its cover, and in much the same vein, Hat-trick is now proving that we shouldn’t judge an artwork by its size.
Inspired by the amazing content in the Royal Mail Stamp programme, as well as the belief that the London Design Festival needs to feature more graphics, Hat-trick collaborated with artists and designers to produce the Art in Miniature exhibition.
A celebration of mini masterpieces, the exhibition is the culmination of an ongoing project by Hat-trick, which seeks to highlight the artistic aesthetic found on postage stamps – and the fact that it is so often overlooked (due to its size).
In addition to featuring the creativity on old Royal Mail stamps, Art in Miniature also incorporates newly designed stamps by the likes of Michael Wolff, Magpie, Marion Deuchars and Johnson Banks, to name just a few.
The exhibition is spread out across London and can be found in venues and locations like the V&A Museum, the National Army Museum and London Aquarium.
The reason for this project was twofold, one we felt that the London Design Festival needs more graphics featured, and secondly the Royal Mail Stamp programme is amazing in content, variety and design. Both things should be celebrated more.
Hat-trick have put up 190 actual-sized stamps in 15 venues across the city. The stamps are all framed with an acrylic that has been laser cut, with perforations that mimic a gilt edge. The designers also produced stamp-sized QR codes and flat-printed magnifying glasses to help visitors getting a better, and bigger, look at the miniature art pieces.
Hat-trick have a particular affinitiy for stamp design, having recently designed a range for the Royal Mail in celebration of the London 2012 Olympics, as well as their collection in celebration of the 50th anniversary of the Royal Shakespeare Company in 2011.