Paula Scher at What Design Can Do

Paula Scher spoke about environmental graphics and being in a "freefall" position creatively at What Design Can Do 2012 in Amsterdam.

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Paula Scher
Paula Scher
Paula Scher is a graphic designer and partner at Pentagram.
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At the What Design Can Do conference in Amsterdam renowned graphic designer Paula Scher talked about the importance of putting yourself in a position of freefall to be able to grow creatively. Here she talks about her environmental graphic projects involving schools and public parks in New York.