Adélia Borges and Paula Dib at WDCD 2011

At What Design Can Do 2011 conference Paula Dib and Adélia Borges talk about a commitment to design that can improve lives.

Design should be working to improve economic and social conditions, especially for people living in the Southern Hemisphere, says Adélia Borges. She also believes that sustainability should be prioritised as a key element of design. Paula Dib talks about design as a powerful tool to create unity in communities. Using resources in the most efficient way is also key to the work she does.