Creative and musical force Björk has just unveiled a new music video for her track Notget from the highly acclaimed album Vulnicura. A virtual reality spectacular, it is reportedly the final VR film to be released as a music video for the project and was directed by her long time collaborators, film and photography duo Warren Du Preez & Nick Thornton Jones.
In the six-minute long video, Björk dons a fantastical mask created by artist James Merry and is transformed into a shape shifting avatar. Plunged into a digital fantasy realm that resembles an ocean floor, she is bathed in glimmerings of gold light that ebb and flow in tandem with the force of the music.
Under the direction of Du Preez and Jones, Björk visibly plays with elements of light and texture while the viewer watches as her VR avatar changes colour and shape throughout. The accompanying musical track – which chronicles the disintegration of the singer’s long-term relationship – provides an emotional and darkly ethereal backdrop for the stunningly cinematic visuals.
"I feel the chronological narrative of the album is ideal for the private circus virtual reality is,” the Icelandic powerhouse explains. “A theatre able to capture the emotional landscape of it.” Having always envisioned Vulnicura as an immersive audiovisual record, she even launched a related traveling exhibit called Björk Digital, where she presented VR video projections in interactive educational spaces in various cities across the world.
Watch the video from the boundary-pushing artist above and learn how it's surreal environment was created here.
