Design guru Bruce Nussbaum means business

Design is a powerful tool for adding economic and social value to business, says Bruce Nussbaum.

Working in the space at the intersection between design and business, Bruce Nussbaum believes that open-source design and innovation are essential for creating economic and social value in business.

Nussbaum describes how he came to be in the strange role of “design guru” in a space that connects design to business. It all started with a milk bottle. He talks about using the power of design to create value in business.

He also talks about “the fall of the West and the rise of the rest” and the resourceful attitude of Generation Y. 

Nussbaum looks at how design has evolved into a powerful economic tool and the fundamental optimism of design.

Watch the Interview with Bruce Nussbaum