Concept developers and brand custodians, Brad Armitage and Rui Esteves have been crafting retail experiences together for over 11 years.
The duo have been working on changing the face of the South African consumer experience for over a decade. In 1999, they successfully launched the FRESSH Bagel and Smoothie Bar, and moved onto developing South African coffee palates with the Vida E Caffe espresso-bar chain. Having sold Vida in 2006, they developed a range of craft beers under the Collective São Gabriel banner, and continue to work in the realm of brand development, with their flagship beer salon and charcuterie &UNION, on Cape Town’s Bree Street.
Founder members of the WE LOVE REAL BEER movement, their clients including Pick’n’Pay, Spar, Woolworths, Centurus, Splinter and Plascon/Midas Earthcote.