Tholoana Qhobela

Tholoana Qhobela is the director of strategic planning with Ogilvy & Mather Rightford SeerleTripp & Makin, one of South Africa's largest communication groups, which has interests in advertising, design, promotions, event and reputation management. Her principal job function is to develop communications strategies for a variety of clients ranging from package-goods companies to parastatals.

Qhobela has worked for D'Arcy Masius Benton and Bowles in Johannesburg, Red Business Publishing in Brighton, and at Young & Rubicam in London. Her broad interests include psychology, behavioural science, reading, words, communication and popular culture.