Thebe Ikalafeng is a recognised and award-winning brand builder. He is founding managing director of brand strategy consulting firm Brand Leadership and non-executive director of Mercantile Bank and Mercantile Bank Holdings, Two Tone Strategic Design & Branding, the Marketing Federation of South Africa (MFSA) and Foodcorp (Pty) Ltd; as well as a member of the governing body of the Vega School of Brand Communications. He has been Chairman of Financial Mail's AdFocus (2002-2003) and the MFSA's Loerie Award (2000-2003).
He has held marketing leadership positions in SA and the USA. In a six-year tenure as executive director responsible for marketing at NIKE Africa, he led the organisation to win 75 local and international marketing and communications awards, including eight Cannes Lions and the IMM Marketing Organisation of the Year Roll of Honour. He was awarded an IMM Medal in 2001 for leading NIKE South Africa to the IMM Marketing Organisation of the Year Roll of Honour and IMM Chartered Marketer Award for Community Marketing and a Marquette University/American Marketing Association Award for Marketing Excellence. He has consulted to a variety of blue chip and public organisations such as Apple, Sun International, Johnnic (Business Day and Financial Mail), Standard Bank Group, Unisa, SARS and the Department of Public Enterprises.
A seasoned key note speaker, author and academic, he's addressed all major brand and branding conferences, and blue chip organisations such as National Brands; written for all leading brands and branding journals and publications; and lectures part-time at Wits University.
Described as "terminally stylish" by Sunday Times's Gwen Gill, he's been voted South Africa's Best Dressed Man by Fairlady and one of the 40 Most Stylish South Africans by Style.