Thando Simelane

“My jeweller is my dealer”

Thando Simelane established Ubucwebe_Thando in October last year. The fashion and accessories brand is on a mission to tell stories through affordable streetwear.
The brand also hopes to educate children about the dangers of drug use, a prevalent issue in some impoverished areas in South Africa. One of the brand’s most known items reads: "My jeweller is my dealer."