Seth Shezi wears many hats: over the past years he has become well known as a brand strategist, a content creator, creative consultant, photographer, stylist and influencer. Shezi was born in KwaZulu-Natal and studied at UCT. He worked as a business analyst for six years before striking out on his own and establishing himself as a brand strategist, a journalist specialising in lifestyle, fashion, travel and food, and developing his social media profile. He has collaborated with fashion and grooming brands including Jo Malone, Woolworths, Country Road and Jekyll & Hide. He established a creative content agency, Shezi.ink, where he is creative director, and continues to travel widely and collaborate with a range of brands. Shezi was GQ’s Best Dressed man in 2018.