Primrose Chimhanda

Influenced by architecture and interior design, this young designer creates fascinating prints.

Primrose Chimhanda is a print designer with a background in architecture and interior design. Her company Primrose Charmz is self-made and looks creating aesthetically pleasing prints.

Her latest work, called 27 Collection, looks at surface design inspired by nature and geometry. “ This surface design collection is named after my age,” she says. “Each design is inspired by a form of nature which represents an expression of the most powerful lessons I’ve learnt.”

In 2018, Chimhanda was chosen as a finalist in Nando’s Hot Young Designers. She graduated from the University of Witwatersrand University in 2014, where she obtained an undergraduate degree in architectural studies.