.O clothing commercialises an eco-industrial look rooted in a feel-good concept. Its production process is Cape Town-based and the manufacturing makes use of an exclusive “cottage-industry”. The company distributes globally, supplying various local retailers as well as private buyers. The company ethos is to avoid abiding by any rules and hierarchies and to balance art and commerce; remaining free and faithful to the principles of nature.
.O clothing has developed as a forum for a variety of expressions and presents annual shows as well as studio produced one-off concept collections. The brand is known for its collaborations with poets, artists, photographers and journalists, to express their united drive to better the world together.