Japanese design studio Nendo aims to reconstitute the everyday by collecting and reshaping them into something that’s easy to understand.
Oki Sato, who heads the firm Nendo, has been named by Fast Company as one of the brightest talents in a new generation of Japanese minimalist designers. Born in Toronto, Oki graduated with a master’s degree in architecture from Waseda University in Tokyo. Nendo was formed in 2002, after an inspiring graduation trip to the Milan Design Furniture Fair, and has since become one of the most prolific design firms in the world.
In 2005, Nendo established its Milan office, and in 2012 it established its Singapore office.
In Japanese “nendo” means free-form clay, a soft, fluid substance that symbolises the way the company’s founders want to work. Nendo believes there are many small moments of surprise hidden in everyday life, and they want those who encounter their designs to intuitively feel those moments of surprise.
Nendo has since received numerous awards and recognition; Newsweek named Oki one of the world's "100 Most Respected Japanese People" in 2006 and honoured the firm in 2008 as one of the "Top 200 Small Japanese Companies." Most recently, Oki earned the title of "Designer of the Year" by both Wallpaper* and Elle Decor magazines. Nendo has also collaborated with a broad range of brands, including Established & Sons, PUMA, Starbucks, Cappellini, Moroso, DePadova, Maruni and Foscarini.