Jennifer Bradley completed her honours in architecture at the University of Pretoria in 2014. During her studies, her love of making things drew her to product design. She made herself a round mirror by laser cutting layers of wood and building the frame by hand. This led to a stand at a KAMERS Vol Geskenke market and the start of her design business, Damn Good Looking.
Bradley then learnt how to silk-screen her mix of abstract and ordered patterns onto paper and fabric, initially in order to make bags for the mirrors. She then started creating table runners, wrapping paper and other bag designs.