Standardbaie nice is a Cape Town-based underwear fashion label for men and women. One of the core values of baie nice is the promotion of South African culture, using the skills of local manufacturers and locally sourced materials as far as possible. The bright and funky collections feature eye-catching, yet sophisticated prints and comfortable styles to suit the more fashion-conscious consumer. The collection is ideal for anybody, from enthusiastic athletes to professional homebodies. baie nice also has a super sexy swimwear range. In addition to the baie nice label, they also offer a customised service where they produce fashion items on request for boutiques, photo shoots and fashion shows.