SpeakerOne of the creators of Cross Colours design, alongside Adelle Wapnick and Janine Rech, Joanina Pastoll finds her niche in corporate identity and branding. The old identity was a striking mixture of objects representing crosses that illustrated Cross Colours’ desire for both diverse media and diverse projects. The new campaign was so successful that it ended up featuring in the permanent collection of the New York-based Cooper Hewitt Design Museum, which forms part of the Smithsonian Institute.