Known for their inventive music videos, OK Go steps fully into the digital realm with their latest release ‘Impulse Purchase’ but this time, they don’t just want you to watch; they want you to create.
In collaboration with Lucas Zanotto, Will Anderson and supported by Blender Studio, the band has crafted an open-source, interactive animation where real-time performance meets procedural design. Lead singer Damian Kulash’s facial expressions were captured live and used to drive a digital avatar, transforming raw emotion into shifting, geometric characters.
Uniquely, the entire video exists inside a single .blend file, running in Blender’s EEVEE viewport. Using Geometry Nodes, everything from character forms to camera moves is built as a flexible system designed to evolve, remix, and regenerate.
Blender Studio has released the full production file, node graphs, documentation, and demo assets, inviting audiences to download, dissect, and redesign the work. This isn't just a music video release, it's a creative handover.
With Impulse Purchase, OK Go dissolves the boundary between creator and audience, allowing anyone to reimagine, reshape the music video.
