Through the window

Studio Xag’s dazzling window installation for a fashion boutique takes its cue from original Vegas signage.

In between gorgeous, bold, beautiful shoes and handbags in the Mount Street boutique of the Christian Louboutin store in London, you’ll notice giant letters, lit-up, that spell “Christian Louboutin”.

Created by Studio Xag, each letter has its own story to tell and can be traced back to vintage-style Vegas signage. The final offering is the result of much typographical experimentation, says Studio Xag. They laser-cut a 1:10 scale model in acrylic material to get a real feeling for, and understanding of the proportion, lighting configuration and colours.

The funky, bright lights comprise a mix of pygmy and Golfball bulbs, in fours different neon colours and backlit Perspex and crystal Cabochon. To create a sense of continuity each letter was powder-coated in a rich, glossy colour to match a shoe or handbag in Christian Louboutin’s current range.