Taste the Hero

Studio Tjep. have designed the packaging for Hero's new range of flavoured waters.
Hero Packaging by Studio Tjep.
Hero Packaging by Studio Tjep.

Dutch design studio Tjep., founded by Frank Tjepkema, collaborated with European consumer brand Hero to design the packaging for their new fruit- and breakfast-water range.

The range comprises eight combination flavours, such as grape and lime, pineapple and coconut,  and raspberry, lemon and hemp to satisfy thirst with a fruity aftertaste.

Tjep. designed the packaging with a clear label allowing customers to be enticed by the delicate and refreshing colour of the water. The labels reveal the combination of flavours through colourful illustrations, highlighting Hero’s passions for fresh, ripe fruit and its reviving aftertaste.


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